Unlike streaming services, Meta doesn't pay for listens. It pays for the use of your tracks in posts made by Instagram and Facebook users: Reels, Stories and videos. The more often your track is used and the more those posts are viewed, the higher your earnings.
Your earnings depend on two metrics:
| Metric | What it means |
|---|---|
| Creations | How many times users added your track to Reels, Stories or videos |
| Views | How many times posts with your track were viewed |
Both posts where the track was added from the music library and videos where Meta recognized your track on its own are counted.
There's no fixed rate per video or per view. The value of each use depends on the country and on how much music was used on the platform overall that month.
For a track to earn, it needs a “monetize” policy on Meta. All tracks released through FreshTunes have this policy by default.
Meta sends reports once a month, and the data comes in with a delay. Earnings for a track's use appear in your FreshTunes account a few months after the month in which the track was used.