All tracks artists release through FreshTunes get a “monetize” policy on Meta by default. This policy doesn't mute videos: Meta allows the track to be used and pays the revenue to the rights holder.
So if the sound is muted anyway, the cause is almost always one of Meta's own rules: the account type, how the music was added, or the region. Check the causes below: most of them take a couple of minutes to fix yourself.
| Cause | How to tell | What to do |
|---|---|---|
| Business account | Your profile type is set to Business. These accounts only have access to a limited music library | Switch to a Personal or Creator account and post the video again |
| Music is baked into the video | The track was added in a video editor, not through the Instagram music library | Upload the video without sound and add the track from the Instagram music library |
| Region without a music library | You are in a country where the library hasn't launched or restrictions apply (for example, Belarus) | We can't change this: the restriction is set by Meta. The sound is muted only for viewers in that country. In other countries where the Instagram music library is available, the video plays with sound |
| Video is too long | The video runs longer than the 60-second library limit | Trim the video to fit the limit |
| Static image instead of video | The track plays over a single still image | Use video or several frames: Meta doesn't allow static videos |
| Reels cross-posted to Facebook | Sound is muted only on Facebook, while it's fine on Instagram | Post the Reel to Facebook separately instead of using automatic cross-posting |
If none of the causes above apply, the restriction may come from how Rights Manager (Meta's rights protection system) handles matches in your posts. In that case, we can add your account to the allowlist. This lets your accounts use tracks from your catalog released through FreshTunes without being muted.
Contact support and include:
We'll let you know once your accounts are added. After that, check the result on a new post.
Keep in mind: Rights Manager applies no policy to posts from allowlisted accounts. Uses of your track in these posts still count in Meta's reports, but the part of the earnings tied to ads in videos may not be paid.
The allowlist covers only the accounts you submitted. If you create a new account or change your handle, contact us again.
Check the following:
If none of these apply, contact support and include a link to the post where the sound is muted.
If you sold a brand a license for a specific track and their posts are being muted, we can grant the brand's accounts permission for that track only. Send support:
We can't grant permission without proof of license.